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AMERICAN INVESTMENT COUNCIL

We were tasked with creating a video highlighting how private equity supports small businesses across America. The goal was to create photorealistic renders that would be animated alongside live-action footage of small businesses. 

CREDITS

My role // 3D Animation // Art Direction
Client // American Investment Council
Agency // Poolhouse
Creative Direction // Tim Craft & Ryan Bury
Art Direction // Sky Goodman
3D Design & Animation // Sky Goodman

STAGE 1
DESIGN

Our goal for this video was to highlight how private equity supports small businesses across America. Our team experimented with a variety of colors, but wanted to make AIC's blue the center of attention while their secondary colors within their brand pallete was used as accents throughout the video. Here are some frames that I designed, modeled and lit in Cinema 4D.

Scene_10_Buildings_wipV1c (1).png
AIC_Styleframe_S1b_v2.png
AICAwarnessSpot_Scene_020_Styleframe_V5b0.png
AIC_Styleframe_S3a_v1.png
AIC_Styleframe_S3b_v1.png

STAGE 2
ANIMATION

Using Xpresso, I created a controller for the hero building. The goal was to have more control over each floor and animate offset for each one. Instead of animating the Y-Scale for each floor, I connected sliders to a pose morph tag, animating each floor from 0 to 100 and offsetting those keyframes. 

preview2-276ac7.gif
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