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CREDITS
My role // 3D/2D Animation // Design & Illustration
Client // Intel
Agency // Fort West
Creative Direction // Tim Craft & Ryan Bury
2D Animation // Alex Deaton, Tim Craft, Sky Goodman, Hunter Hempen
3D Animation // Sky Goodman
INTEL OPENVINO
Intel challenged Fort West to revitalize and rebrand its AI brand ambassador program, naming it and bringing it into the new Intel look and feel.
During discovery, the creative team realized that a challenge was larger than their influencer program — branding a software product for a company known for hardware.
The result was Open(POTENTIAL) a campaign that empowers AI influencers and developers across the world to create game-changing technology with these image recognition tools.
STAGE 1
DESIGN
Here are some frames that I was in charge of designing. My main weapons of choice were Adobe Illustrator, After Effects, and Cinema 4D. The goal was to create something that stayed true to Intel's brand guidelines while also breaking the boundaries of what we could do in the 3D world. We ended up going with the isometric look, which allowed us to create some interesting scenes and transitions.
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STAGE 2
ANIMATION
After designing, we shifted our focus to animation. I experimented with various techniques, including creating Xpresso rigs for a robot arm and shelving while figuring out a way to integrate 2D elements into a 3D environment by importing camera data from Cinema 4D to After Effects. Shoutout to the plugin, AEC4D.
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